Join us for an exclusive seminar on mastering Competitive Intelligence (CI) for successful trade show participation!

As part of the LIFT ICT skills training platform, Ottawa University professor Dr. Jonathan Calof will lead an in-person course Preparing for Foreign Trade Show Participation with Competitive Intelligence in Riga on March 27.

This seminar is designed for businesses aiming to maximize their impact at international trade shows by leveraging CI techniques. Gain essential strategies to understand market dynamics, analyze competitors, and build meaningful industry connections.

Dr. Jonathan Calof brings extensive experience in global trade strategies and CI methodologies. Through interactive discussions and hands-on exercises, participants will:

• Discover strategies to stay ahead of the competition by proactively gathering and
  analyzing market intelligence.
• Explore various aspects of competitive differentiation and learn how to implement
  these techniques.
• Learn nonverbal research methods to identify key engagement factors and develop
  long-term impact strategies.
• Leverage international trade events for maximum benefit, including networking,
  brand building, and creating actionable strategies.

This seminar is ideal for entrepreneurs, business owners, and professionals preparing for international trade events. Whether you’re new to trade shows or looking to enhance your approach, this session will provide valuable tools for long-term business success.

Don’t miss this opportunity to sharpen your competitive edge and elevate your trade show strategy!

Venue: Riga Business School, Skolas Street 11
More information about the course can be found here.

LIFT project aims to provide Latvian companies with digital skills for export promotion and digital transformation. The project “Development of digital skills of EDIC companies” is carried out with the support of the European Union Recovery and Resilience Facility support. Project No. 2.3.1.2.i.0/1/24/I/CFLA/001