
Preparing for Foreign Trade Show Participation with Competitive Intelligence
Lecturer

Jonathan Calof
About the lecturer
Dr. Jonathan Calof is a renowned expert in intelligence and foresight. He helps organizations anticipate future trends and develop innovative strategies. As a professor and consultant, he combines academic research with practical application to drive business success.
Course Description
This one-day seminar equips businesses with the necessary tools and strategies to maximize their participation in foreign trade shows. By leveraging competitive intelligence (CI), participants will learn how to gather valuable insights, understand market trends, and identify key competitors. The workshop covers pre-show research techniques, strategic engagement methods, and post-show analysis. By the end of the seminar, participants will be able to develop effective action plans to drive long-term business growth and international expansion.
Course Goals
Learn how competitive intelligence can be used to optimize trade show participation.
Acquire techniques to collect valuable information about competitors, market trends, and customer needs.
Learn how to strategically engage with potential partners, customers, and competitors during the trade show.
Analyze gathered data to identify key insights and develop actionable plans.
Utilize CI insights to inform ongoing business decisions and drive sustainable growth.
After the course participants will be able to:
Gain a deeper understanding of foreign markets, competitor activities, and customer needs.
Develop effective strategies to maximize the impact of trade show investments.
Utilize CI insights to make informed decisions about product development, marketing, and sales strategies.
Build stronger relationships with potential partners, customers, and distributors.
Stay ahead of the competition by proactively gathering and analyzing market intelligence.
Course will be:
In Person
Prerequisites:
This course is ideal for individuals with an interest in trade shows, including those with prior experience and those planning future trade show participation.
Teaching methods used:
This course features a combination of engaging lectures and interactive Q&A sessions to facilitate learning and encourage discussion.
Course Details:
Learn how competitive intelligence can be used to optimize trade show participation.
Master Pre-Show Intelligence Gathering: Acquire techniques to collect valuable information about competitors, market trends, and customer needs.
Develop Effective Trade Show Engagement Strategies: Learn how to strategically engage with potential partners, customers, and competitors during the trade show.
Conduct Post-Show Analysis: Analyze gathered data to identify key insights and develop actionable plans.
Integrate CI into Long-Term Business Strategy: Utilize CI insights to inform ongoing business decisions and drive sustainable growth.
Preparing for Foreign Trade Show Participation with Competitive Intelligence

This course is available in the spring of 2025!
The exact date and time will be announced after registration.
For more information, send an email to lift@rbs.lv or call 20318250
In Person
Price: 500€ + VAT
EU co-funding available from 50-100%*
Language: Latvian
Lecturer

Jonathan Calof
Course Description
This one-day seminar equips businesses with the necessary tools and strategies to maximize their participation in foreign trade shows. By leveraging competitive intelligence (CI), participants will learn how to gather valuable insights, understand market trends, and identify key competitors. The workshop covers pre-show research techniques, strategic engagement methods, and post-show analysis. By the end of the seminar, participants will be able to develop effective action plans to drive long-term business growth and international expansion.
Course Goals
Learn how competitive intelligence can be used to optimize trade show participation.
Acquire techniques to collect valuable information about competitors, market trends, and customer needs.
Learn how to strategically engage with potential partners, customers, and competitors during the trade show.
Analyze gathered data to identify key insights and develop actionable plans.
Utilize CI insights to inform ongoing business decisions and drive sustainable growth.
After the course participants will be able to:
Gain a deeper understanding of foreign markets, competitor activities, and customer needs.
Develop effective strategies to maximize the impact of trade show investments.
Utilize CI insights to make informed decisions about product development, marketing, and sales strategies.
Build stronger relationships with potential partners, customers, and distributors.
Stay ahead of the competition by proactively gathering and analyzing market intelligence.
Course will be:
In Person
Prerequisites
This course is ideal for individuals with an interest in trade shows, including those with prior experience and those planning future trade show participation.
Teaching methods used:
This course features a combination of engaging lectures and interactive Q&A sessions to facilitate learning and encourage discussion.