Executive
Education
Courses
Take Executive Education courses at Riga Business School to keep up with the latest developments in business education. Whether you’re a recent graduate or it’s been years since you called yourself a student, we welcome you to continue growing. This is an opportunity for you to develop and update your talents.
Sept 7 – Dec 14
Thursday
In-Person

Katrīna Jaunušāne
Marketing Management
“The business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” These are words by management classic Peter Drucker. The purpose of the marketing course is to acquaint students with the terminology, tools, and practice of implementing marketing management strategies and tools in complex environments:
1. To develop students’ ability to analyze the marketing environment and to draw conclusions from the analysis;
2. To introduce participants to a variety of concepts, theories, facts, analytical procedures, techniques, and models and their application within business organizations with a view of the Latvian business environment;
3. To understand principles of business model creation, improvement, and the role of marketing in the process;
4. To evaluate and control marketing programs. We will examine current best practices in Europe and North America with a view to adopting them to the Latvian business environment.
Dates | Topics |
---|---|
Class 1 | Introduction, structure and requirements in the course. Understanding marketing concepts and marketing management Legal framework, ethics in marketing and consumerism |
Class 2 | Market research methods |
Class 3 | Product vs service Dealing with competitors |
Class 4 | Market segmentation, Targeting and Positioning |
Class 5 | Brands and Branding Branding strategies |
Class 6 | Marketing Mix: price and value Developing product offering |
Class 7 | Making product available –designing and managing channels |
Midterm break | |
Class 8 | Individual midterm exam |
Class 9 | PR in Practice: Guest Lecture TBC Developing effective Marketing Communication |
Class 10 | Guest Lecture |
Class 11 | Developing effective Marketing Communication |
Class 12 | Marketing Effectiveness and Metrics |
Class 13 | Group project presentations |
Class 14 | Group project presentations |
Course is priced at 750 Eur + VAT
Requirements to receive the certificate:
- 80% attendance
- active participation in classes that includes discussions, group and individual work.
Marketing Management

Katrīna Jaunušāne
Sept 7 – Dec 14
Thursday
In-Person
“The business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” These are words by management classic Peter Drucker. The purpose of the marketing course is to acquaint students with the terminology, tools, and practice of implementing marketing management strategies and tools in complex environments:
1. To develop students’ ability to analyze the marketing environment and to draw conclusions from the analysis;
2. To introduce participants to a variety of concepts, theories, facts, analytical procedures, techniques, and models and their application within business organizations with a view of the Latvian business environment;
3. To understand principles of business model creation, improvement, and the role of marketing in the process;
4. To evaluate and control marketing programs. We will examine current best practices in Europe and North America with a view to adopting them to the Latvian business environment.
Dates | Topics |
---|---|
Class 1 | Introduction, structure and requirements in the course. Understanding marketing concepts and marketing management Legal framework, ethics in marketing and consumerism |
Class 2 | Market research methods |
Class 3 | Product vs service Dealing with competitors |
Class 4 | Market segmentation, Targeting and Positioning |
Class 5 | Brands and Branding Branding strategies |
Class 6 | Marketing Mix: price and value Developing product offering |
Class 7 | Making product available –designing and managing channels |
Midterm break | |
Class 8 | Individual midterm exam |
Class 9 | PR in Practice: Guest Lecture TBC Developing effective Marketing Communication |
Class 10 | Guest Lecture |
Class 11 | Developing effective Marketing Communication |
Class 12 | Marketing Effectiveness and Metrics |
Class 13 | Group project presentations |
Class 14 | Group project presentations |
Course is priced at 750 Eur + VAT
Requirements to receive the certificate:
- 80% attendance
- active participation in classes that includes discussions, group and individual work.