Executive
Education
Courses

Take Executive Education courses at Riga Business School to keep up with the latest developments in business education. Whether you’re a recent graduate or it’s been years since you called yourself a student, we welcome you to continue growing. This is an opportunity for you to develop and update your talents.

November 21 & 28

4 pm – 7 pm

In-person

EUR 400 + VAT

led by  Rihards Zeiļa

Digital Marketing Growth Strategies for SMEs

This course is designed to empower SME managers with actionable digital marketing strategies to accelerate growth and achieve sustainable success. Participants will gain a deep understanding of the most effective digital channels, tactics, and tools that can be leveraged to expand reach, increase brand awareness, acquire new customers, and drive revenue. The course will emphasize practical applications and real-world examples, providing participants with a roadmap for implementing high-impact digital marketing campaigns.

By the end of the course, participants will be able to:

  • Identify and evaluate high-growth digital marketing opportunities for their SME.
  • Create a comprehensive digital marketing plan that aligns with business objectives and target audience needs.
  • Implement effective strategies across multiple digital channels, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and paid advertising.
  • Measure and analyze campaign performance data to identify areas for improvement and optimize for maximum ROI.
  • Utilize a range of digital marketing tools and technologies to streamline processes and enhance campaign effectiveness.
  • Develop a sustainable digital marketing approach that drives long-term growth for their SME.
Class  Topic
 DAY 1  The SME Digital Marketing Landscape:

  • Unique challenges and opportunities for small and medium-sized enterprises
  • Building a strong digital foundation: Website optimization, SEO basics, and local search
  • Leveraging AI for Content strategy & marketing: Creating valuable content that attracts and engages your target audience

High-Growth Digital Channels:

  • Social media marketing for SMEs: Leveraging platforms like Facebook, Instagram, LinkedIn, and X
  • Email marketing strategies for building relationships and driving conversions
 DAY 2  Paid advertising options for SMEs:

  • Google Ads
  • Meta (Facebook & Instagram) Ads

Measuring and Optimizing for Success:

  • Key performance indicators (KPIs) for SME digital marketing
  • Tracking, analyzing, and interpreting campaign data

Wrap-up and Q&A:

  • Building a sustainable digital marketing engine for long-term success
  • Open forum for questions and discussion

Course is priced at 400 Eur + VAT

Requirements to receive the certificate:

  • Students will get their certificate on the basis of attendance and active participation during the course.

Digital Marketing Growth Strategies for SMEs

EUR 400 + VAT

led by Rihards Zeiļa

November 21 & 28

4 pm – 7 pm

In-Person

This course is designed to empower SME managers with actionable digital marketing strategies to accelerate growth and achieve sustainable success. Participants will gain a deep understanding of the most effective digital channels, tactics, and tools that can be leveraged to expand reach, increase brand awareness, acquire new customers, and drive revenue. The course will emphasize practical applications and real-world examples, providing participants with a roadmap for implementing high-impact digital marketing campaigns.

By the end of the course, participants will be able to:

  • Identify and evaluate high-growth digital marketing opportunities for their SME.
  • Create a comprehensive digital marketing plan that aligns with business objectives and target audience needs.
  • Implement effective strategies across multiple digital channels, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and paid advertising.
  • Measure and analyze campaign performance data to identify areas for improvement and optimize for maximum ROI.
  • Utilize a range of digital marketing tools and technologies to streamline processes and enhance campaign effectiveness.
  • Develop a sustainable digital marketing approach that drives long-term growth for their SME.
Class  Topic
 DAY 1  The SME Digital Marketing Landscape:

  • Unique challenges and opportunities for small and medium-sized enterprises
  • Building a strong digital foundation: Website optimization, SEO basics, and local search
  • Leveraging AI for Content strategy & marketing: Creating valuable content that attracts and engages your target audience

High-Growth Digital Channels:

  • Social media marketing for SMEs: Leveraging platforms like Facebook, Instagram, LinkedIn, and X
  • Email marketing strategies for building relationships and driving conversions
 DAY 2  Paid advertising options for SMEs:

  • Google Ads
  • Meta (Facebook & Instagram) Ads

Measuring and Optimizing for Success:

  • Key performance indicators (KPIs) for SME digital marketing
  • Tracking, analyzing, and interpreting campaign data

Wrap-up and Q&A:

  • Building a sustainable digital marketing engine for long-term success
  • Open forum for questions and discussion

Course is priced at 400 Eur + VAT

Requirements to receive the certificate:

  • Students will get their certificate on the basis of attendance and active participation during the course.