Executive
Education
Courses
Take Executive Education courses at Riga Business School to keep up with the latest developments in business education. Whether you’re a recent graduate or it’s been years since you called yourself a student, we welcome you to continue growing. This is an opportunity for you to develop and update your talents.
November 21 & 28
4 pm – 7 pm
In-person
EUR 400 + VAT
led by Rihards Zeiļa
Digital Marketing Growth Strategies for SMEs
This course is designed to empower SME managers with actionable digital marketing strategies to accelerate growth and achieve sustainable success. Participants will gain a deep understanding of the most effective digital channels, tactics, and tools that can be leveraged to expand reach, increase brand awareness, acquire new customers, and drive revenue. The course will emphasize practical applications and real-world examples, providing participants with a roadmap for implementing high-impact digital marketing campaigns.
By the end of the course, participants will be able to:
- Identify and evaluate high-growth digital marketing opportunities for their SME.
- Create a comprehensive digital marketing plan that aligns with business objectives and target audience needs.
- Implement effective strategies across multiple digital channels, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and paid advertising.
- Measure and analyze campaign performance data to identify areas for improvement and optimize for maximum ROI.
- Utilize a range of digital marketing tools and technologies to streamline processes and enhance campaign effectiveness.
- Develop a sustainable digital marketing approach that drives long-term growth for their SME.
| Class | Topic |
| DAY 1 | The SME Digital Marketing Landscape:
High-Growth Digital Channels:
|
| DAY 2 | Paid advertising options for SMEs:
Measuring and Optimizing for Success:
Wrap-up and Q&A:
|
Course is priced at 400 Eur + VAT
Requirements to receive the certificate:
- Students will get their certificate on the basis of attendance and active participation during the course.
Digital Marketing Growth Strategies for SMEs
EUR 400 + VAT
led by Rihards Zeiļa
November 21 & 28
4 pm – 7 pm
In-Person
This course is designed to empower SME managers with actionable digital marketing strategies to accelerate growth and achieve sustainable success. Participants will gain a deep understanding of the most effective digital channels, tactics, and tools that can be leveraged to expand reach, increase brand awareness, acquire new customers, and drive revenue. The course will emphasize practical applications and real-world examples, providing participants with a roadmap for implementing high-impact digital marketing campaigns.
By the end of the course, participants will be able to:
- Identify and evaluate high-growth digital marketing opportunities for their SME.
- Create a comprehensive digital marketing plan that aligns with business objectives and target audience needs.
- Implement effective strategies across multiple digital channels, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and paid advertising.
- Measure and analyze campaign performance data to identify areas for improvement and optimize for maximum ROI.
- Utilize a range of digital marketing tools and technologies to streamline processes and enhance campaign effectiveness.
- Develop a sustainable digital marketing approach that drives long-term growth for their SME.
| Class | Topic |
| DAY 1 | The SME Digital Marketing Landscape:
High-Growth Digital Channels:
|
| DAY 2 | Paid advertising options for SMEs:
Measuring and Optimizing for Success:
Wrap-up and Q&A:
|
Course is priced at 400 Eur + VAT
Requirements to receive the certificate:
- Students will get their certificate on the basis of attendance and active participation during the course.