Strategic Management is first and foremost about the policy-making, as well as the strategy formulation and execution aspects of the general manager’s job. General managers run businesses. They are responsible for the overall direction and success of their business units in a competitive environment. Therefore, the point of view taken in this course is that of a general manager.
This course is designed to provide students with an opportunity to revise, integrate, and apply concepts, tools, and skills they have acquired in their past academic and practical experience to a variety of business situations. The focus is on making decisions, many of which are broad and strategic, from a holistic perspective.
Course is priced at 750 Eur + VAT
Requirements to receive the certificate:
- 80% attendance
- active participation in classes that includes discussions, group and individual work.