Executive
Education
Courses
Ready to lead the future?
Riga Business School’s Executive Education courses give you the tools, mindset, and confidence to thrive in a rapidly changing world.
Whether you’re an experienced professional or an emerging leader, our high-impact courses are designed to sharpen your skills, expand your perspective, and accelerate your growth.
Stay relevant. Stay competitive. Lead with confidence.
June 29 – July 31, 2026
Monday
6:15 PM – 9:15 PM
In-person
900 EUR + VAT
led by Michael Wells,
Ph.D., Vanderbilt University
*Upon completing the course, you will receive a micro-credential that the course may be recognized in future studies (6 ECTS credit Points).
Entrepreneurship: AI-Assisted Startup Development
This course offers a practical, innovation-driven introduction to entrepreneurship, grounded in the rapidly evolving landscape of today’s AI-driven economy. It demonstrates how artificial intelligence tools—particularly ChatGPT—can support and enhance the startup ideation and business planning process in an era where generative AI is reshaping industries and competitive advantage. The course emphasizes using AI as a creative, analytical, and strategic partner in developing real-world ventures. Participants will transform an original business idea into a startup concept that is ready for launch or investment by the end of the course.
The main goals of the course
The main goal of this course is twofold: to provide students with a solid theoretical foundation in entrepreneurship and startup development, and to enable them to apply this knowledge in a practical team project that culminates in a viable business plan and an investor-ready pitch deck. By combining entrepreneurship theory with AI-assisted business creation, participants learn to navigate the startup lifecycle from opportunity recognition to investor pitching.
Course Content and Main Topics
- Entrepreneurship & Ideation
-
- AI-assisted brainstorming techniques
- Alternative entry paths (franchising, acquisitions)
- Market Strategy & Lean Methodology
-
- Market segmentation and research
- Building a Minimum Viable Product (MVP)
- Business Modeling & Competitive Strategy
-
- Managing Intellectual Property (IP)
- Analyzing barriers to entry and competition
- Financial Planning & Investment
-
- Cash flow analysis for startups
- Strategies for attracting outside investors
- Leadership, Growth & Communication
-
- Planning for scalability and growth
- Pitch deck design and presentation skills
Course Learning Outcomes
After completing the course, participants will be able to:
-
- Understand the entrepreneurial process, from idea generation to business launch.
- Be able to use AI tools effectively for brainstorming, market validation, and business modeling.
- Gain practical experience in building and pitching a startup to potential investors.
- Acquire teamwork, leadership, and analytical skills essential for startup success.
- Learn how to evaluate business plans both as founders and as potential investors.
For more information, please contact [email protected] or [email protected]
Entrepreneurship: AI-Assisted Startup Development
led by Michael Wells,
Ph.D., Vanderbilt University
June 29 – July 31, 2026
Mondays
6:15 PM – 9:15 PM
In-Person
EUR 900 + VAT
*Upon completing the course, you will receive a micro-credential that the course may be recognized in future studies (6 ECTS credit Points).
This course offers a practical, innovation-driven introduction to entrepreneurship, grounded in the rapidly evolving landscape of today’s AI-driven economy. It demonstrates how artificial intelligence tools—particularly ChatGPT—can support and enhance the startup ideation and business planning process in an era where generative AI is reshaping industries and competitive advantage. The course emphasizes using AI as a creative, analytical, and strategic partner in developing real-world ventures. Participants will transform an original business idea into a startup concept that is ready for launch or investment by the end of the course.
The main goal of the course
The main goal of this course is twofold: to provide students with a solid theoretical foundation in entrepreneurship and startup development, and to enable them to apply this knowledge in a practical team project that culminates in a viable business plan and an investor-ready pitch deck. By combining entrepreneurship theory with AI-assisted business creation, participants learn to navigate the startup lifecycle from opportunity recognition to investor pitching.
Course Content and Main Topics
- Entrepreneurship & Ideation
-
- AI-assisted brainstorming techniques
- Alternative entry paths (franchising, acquisitions)
- Market Strategy & Lean Methodology
-
- Market segmentation and research
- Building a Minimum Viable Product (MVP)
- Business Modeling & Competitive Strategy
-
- Managing Intellectual Property (IP)
- Analyzing barriers to entry and competition
- Financial Planning & Investment
-
- Cash flow analysis for startups
- Strategies for attracting outside investors
- Leadership, Growth & Communication
-
- Planning for scalability and growth
- Pitch deck design and presentation skills
Course Learning Outcomes
After completing the course, participants will be able to:
-
- Understand the entrepreneurial process, from idea generation to business launch.
- Be able to use AI tools effectively for brainstorming, market validation, and business modeling.
- Gain practical experience in building and pitching a startup to potential investors.
- Acquire teamwork, leadership, and analytical skills essential for startup success.
- Learn how to evaluate business plans both as founders and as potential investors.
For questions, please contact: [email protected] or [email protected]