SEO Basics – How to increase organic visitors
Professor
Matīss Seipulāns
Matīss Seipulāns
About the professor
Matīss Valters Seipulāns is a digital marketing specialist with 10+ years of experience in the industry, focusing on Meta advertising and SEO. Worked with companies in Latvia, Europe, South America, and Asia. In total Matīss has managed a 15M euro advertising budget. He has consulted companies and managed SEO projects both in Latvia and in Europe. Through his work and expertiese, the number of organic visitors increased 2-10x times.
Course Description
This course provides a comprehensive foundation in search engine optimization (SEO) strategies. Participants will acquire a deep understanding of keyword research methodologies, master the art of on-page optimization, and explore the nuances of off-page tactics. By understanding how search engines operate, course participants will be equipped to enhance website visibility, attract organic traffic, and improve search engine rankings. Through hands-on exercises and practical application, participants will develop the skills necessary to optimize website content, structure, and technical elements for maximum impact.
Course Goals
Gain basic knowledge about SEO and search engines
Understand the importance of SEO and search engines in everyday life
Learn different ways to improve website SEO and increase organic traffic
Learn how to effectively use multiple SEO tools
After the course participants will be able to:
Understand SEO fundamentals
Create SEO-friendly websites
Attract organic traffic
Increase website visibility
Course will be:
Online
Prerequisites
-
Understanding search engines
Teaching methods used:
- Active learning
- Class discussion
- Lecture
- Study of cases and examples
Topic 1
SEO Basics:
What is SEO?
Why is SEO important?
How do search engines work?
Understanding search engine algorithms
Topic 2
On-Page SEO Basics:
Keyword research
Content optimization
Introduction to HTML and SEO
Topic 3
The basics of offsite SEO:
Backlinks: What They Are and Why They Matter
Introduction to Local SEO
Topic 4
An overview of SEO tools:
Google Search Console
Google Analytics
Other important SEO tools
Topic 5
SEO principles and what to avoid:
White hat and Black hat SEO
SEO Best Principles
Professor
Matīss Seipulāns
Matīss Seipulāns
About the professor
Matīss Valters Seipulāns is a digital marketing specialist with 10+ years of experience in the industry, focusing on Meta advertising and SEO. Worked with companies in Latvia, Europe, South America, and Asia. In total Matīss has managed a 15M euro advertising budget. He has consulted companies and managed SEO projects both in Latvia and in Europe. Through his work and expertiese, the number of organic visitors increased 2-10x times.
Course Description
This course provides a comprehensive foundation in search engine optimization (SEO) strategies. Participants will acquire a deep understanding of keyword research methodologies, master the art of on-page optimization, and explore the nuances of off-page tactics. By understanding how search engines operate, course participants will be equipped to enhance website visibility, attract organic traffic, and improve search engine rankings. Through hands-on exercises and practical application, participants will develop the skills necessary to optimize website content, structure, and technical elements for maximum impact.
Course Goals
Gain basic knowledge about SEO and search engines
Understand the importance of SEO and search engines in everyday life
Learn different ways to improve website SEO and increase organic traffic
Learn how to effectively use multiple SEO tools
After the course participants will be able to:
Understand SEO fundamentals
Create SEO-friendly websites
Attract organic traffic
Increase website visibility
Course will be:
Online
Prerequisites
-
Understanding search engines
Teaching methods used:
- Active learning
- Class discussion
- Lecture
- Study of cases and examples
Topic 1
SEO Basics:
What is SEO?
Why is SEO important?
How do search engines work?
Understanding search engine algorithms
Topic 2
On-Page SEO Basics:
Keyword research
Content optimization
Introduction to HTML and SEO
Topic 3
The basics of offsite SEO:
Backlinks: What They Are and Why They Matter
Introduction to Local SEO
Topic 4
An overview of SEO tools:
Google Search Console
Google Analytics
Other important SEO tools
Topic 5
SEO principles and what to avoid:
White hat and Black hat SEO
SEO Best Principles