AI in sales
Professor
Juris Baums
About the professor
Juris Baums is the co-founder and CEO of MI start-up Hyperscan, as well as MI training and consulting company AI Academy. Juris has studied at Riga and Danish Technical Universities and currently leads Hyperscan’s MI development team and mentors startups at the Innovation Academy.
Juris is an expert in developing AI systems and process automation, and is able to communicate technical details clearly.
Course Description
This course provides sales professionals with the knowledge and skills to leverage artificial intelligence (AI) for enhanced performance. Participants will gain a deep understanding of AI principles and their practical application in sales. The course covers the use of AI assistants, customer attraction strategies, process optimization, and customer relationship management. Upon completing the course, participants will be well-prepared to integrate AI into their sales practices, optimize processes, and drive revenue growth.
Course Goals
Understand the fundamentals of artificial intelligence and its potential impact on sales processes.
Learn effective methods of using artificial intelligence assistants in sales tasks.
Familiarize yourself with artificial intelligence tools and their application in various aspects of sales.
Understand the possibilities of work automation and data processing using artificial intelligence in sales.
Develop skills to create and use chatbots trained on specific information in customer service.
Learn techniques for integrating AI into sales workflows and process automation.
Evaluate the ethical aspects of the use of artificial intelligence and the potential challenges in sales.
After the course participants will be able to:
- Choose the right AI tools for specific sales tasks
- Create effective prompts for AI assistants
- Utilize AI for image, voice, and video processing in sales materials
- Develop and implement conversational scripts for customer service
- Automate sales processes using AI-driven solutions
- Understand the ethical implications of AI in sales
- Assess the suitability of AI solutions for different sales tasks
Course will be:
In Person
Prerequisites
- Basic knowledge in sales process and strategies.
- A basic understanding of data analysis is preferred but not required.
- Interest in the application of technology in the field of sales.
- Openness to new technologies
Teaching methods used:
- Theoretical lecture with interactive elements.
- Practical examples and case studies on the application of AI in sales.
- Group discussions and hands-on exercises for using AI tools.
- Demonstrations and hands-on tasks using AI solutions for sales tasks.
Topic 1
Basic understanding of artificial intelligence
Basic understanding of artificial intelligence
How does AI work?
What is the role of AI now and in the future?
How to navigate AI as an industry?
What opportunities does MI bring to sales?
What are the biggest challenges in implementing AI in sales processes?
Topic 2
Effective use of artificial intelligence assistants in sales
What are the types of AI assistants?
How to choose the most suitable for sale?
How do AI assistants work?
What are the applications of AI assistants in sales?
How to work effectively with AI assistants?
Topic 3
Artificial intelligence tools for sale
What opportunities does AI bring to other media in the context of sales?
Images and voice – processing and creation for sales materials
Music and video – creation for sales campaigns
How are AI-powered tools built for sales?
How to navigate the wide range of tools in the field of sales?
What are the most valuable, well-known examples of AI tools for sale?
Topic 4
Work automation and data processing with artificial intelligence
How can AI process data in spreadsheets?
How to create a chatbot trained on your information for customer service?
What are other potential sales applications for such chatbots?
How to create your own workflow automations that incorporate AI into your sales processes?
Conclusion of the course and summary of acquired knowledge
Professor
Juris Baums
About the professor
Juris Baums is the co-founder and CEO of MI start-up Hyperscan, as well as MI training and consulting company AI Academy. Juris has studied at Riga and Danish Technical Universities and currently leads Hyperscan’s MI development team and mentors startups at the Innovation Academy.
Juris is an expert in developing AI systems and process automation, and is able to communicate technical details clearly.
Course Description
This course provides sales professionals with the knowledge and skills to leverage artificial intelligence (AI) for enhanced performance. Participants will gain a deep understanding of AI principles and their practical application in sales. The course covers the use of AI assistants, customer attraction strategies, process optimization, and customer relationship management. Upon completing the course, participants will be well-prepared to integrate AI into their sales practices, optimize processes, and drive revenue growth.
Course Goals
Understand the fundamentals of artificial intelligence and its potential impact on sales processes.
Learn effective methods of using artificial intelligence assistants in sales tasks.
Familiarize yourself with artificial intelligence tools and their application in various aspects of sales.
Understand the possibilities of work automation and data processing using artificial intelligence in sales.
Develop skills to create and use chatbots trained on specific information in customer service.
Learn techniques for integrating AI into sales workflows and process automation.
Evaluate the ethical aspects of the use of artificial intelligence and the potential challenges in sales.
After the course participants will be able to:
- Choose the right AI tools for specific sales tasks
- Create effective prompts for AI assistants
- Utilize AI for image, voice, and video processing in sales materials
- Develop and implement conversational scripts for customer service
- Automate sales processes using AI-driven solutions
- Understand the ethical implications of AI in sales
- Assess the suitability of AI solutions for different sales tasks
Course will be:
In Person
Prerequisites
- Basic knowledge in sales process and strategies.
- A basic understanding of data analysis is preferred but not required.
- Interest in the application of technology in the field of sales.
- Openness to new technologies
Teaching methods used:
- Theoretical lecture with interactive elements.
- Practical examples and case studies on the application of AI in sales.
- Group discussions and hands-on exercises for using AI tools.
- Demonstrations and hands-on tasks using AI solutions for sales tasks.
Topic 1
Basic understanding of artificial intelligence
Basic understanding of artificial intelligence
How does AI work?
What is the role of AI now and in the future?
How to navigate AI as an industry?
What opportunities does MI bring to sales?
What are the biggest challenges in implementing AI in sales processes?
Topic 2
Effective use of artificial intelligence assistants in sales
What are the types of AI assistants?
How to choose the most suitable for sale?
How do AI assistants work?
What are the applications of AI assistants in sales?
How to work effectively with AI assistants?
Topic 3
Artificial intelligence tools for sale
What opportunities does AI bring to other media in the context of sales?
Images and voice – processing and creation for sales materials
Music and video – creation for sales campaigns
How are AI-powered tools built for sales?
How to navigate the wide range of tools in the field of sales?
What are the most valuable, well-known examples of AI tools for sale?
Topic 4
Work automation and data processing with artificial intelligence
How can AI process data in spreadsheets?
How to create a chatbot trained on your information for customer service?
What are other potential sales applications for such chatbots?
How to create your own workflow automations that incorporate AI into your sales processes?
Conclusion of the course and summary of acquired knowledge