AI in Marketing
Professor
Jānis Kreilis
About the professor
Jānis Kreilis is the co-founder and CEO of AI start-up Hyperscan, as well as AI training and consulting company AI Academy. He has studied at the University of Pennsylvania and Columbia University, and taught at the Stockholm School of Economics in Riga.
He has extensive knowledge of AI applications in business and is a frequent speaker on AI topics at conferences both in Latvia and internationally. As an entrepreneur, Janis’ approach to training is strongly oriented towards practical solutions.
Course Description
This course equips marketing professionals with the knowledge and skills to leverage artificial intelligence (AI) for enhanced campaign performance. Participants will gain a deep understanding of AI principles and their practical application in marketing. The course covers the use of AI assistants, image and video processing, automation of marketing processes, and data analysis. This course will prepare participants will to integrate AI into their marketing strategies, optimize campaigns, and drive customer engagement.
Course Goals
Understand the basic principles of artificial intelligence and its potential impact on marketing processes.
Learn effective methods of using artificial intelligence assistants in marketing tasks.
Familiarize yourself with artificial intelligence tools and their application in various aspects of marketing, including multimedia content creation.
Understand the possibilities of work automation and data processing using artificial intelligence in marketing, including the creation of chatbots and automation of workflows.
After the course participants will be able to:
Grasp the basic principles of AI and its role in marketing
Choose the right AI tools for specific marketing tasks
Utilize AI for image, voice, and video processing in marketing materials
Develop and implement AI-powered conversational campaigns
Automate marketing processes using AI-driven solutions
Course will be:
In Person
Prerequisites
- Basic knowledge of basic marketing principles and strategies.
- A basic understanding of data analytics and digital marketing is preferred but not required.
- Interest in the application of technology and data analysis in marketing.
- Openness to new technologies.
Teaching methods used:
- Theoretical lectures with interactive presentations.
- Practical examples and case studies on the application of AI in marketing.
- Group discussions and hands-on exercises for using AI tools.
- Demonstrations and hands-on exercises using AI tools for marketing tasks.
Topic 1
Basic understanding of artificial intelligence
How does AI work?
What is the role of AI now and in the future?
How to navigate AI as an industry?
What opportunities does AI bring to marketing?
What are the biggest challenges in implementing AI in marketing processes?
Topic 2
Effective use of artificial intelligence assistants
What are the types of AI assistants?
How to choose the most suitable?
How do AI assistants work?
What are the applications of AI assistants in marketing?
How to work effectively with AI assistants?
Topic 3
Artificial intelligence tools in marketing
What opportunities does AI bring to other media in the context of marketing?
Images and voice – processing and creation for marketing materials
Music and video – creation
How are tools built with AI marketing needs?
How to navigate the wide range of tools in the field of marketing?
What are the most valuable, well-known examples of AI tools in marketing?
Topic 4
Work automation and data processing with artificial intelligence
How can AI process marketing data in spreadsheets?
How to create a chatbot trained on your information for marketing campaigns?
What are the potential applications of such chatbots in marketing?
How to create your own workflow automations that incorporate AI into your marketing processes?
End of the course and summary of acquired knowledge
Professor
Jānis Kreilis
About the professor
Jānis Kreilis is the co-founder and CEO of AI start-up Hyperscan, as well as AI training and consulting company AI Academy. He has studied at the University of Pennsylvania and Columbia University, and taught at the Stockholm School of Economics in Riga.
He has extensive knowledge of AI applications in business and is a frequent speaker on AI topics at conferences both in Latvia and internationally. As an entrepreneur, Janis’ approach to training is strongly oriented towards practical solutions.
About the professor
Jānis Kreilis is the co-founder and CEO of AI start-up Hyperscan, as well as AI training and consulting company AI Academy. He has studied at the University of Pennsylvania and Columbia University, and taught at the Stockholm School of Economics in Riga.
He has extensive knowledge of AI applications in business and is a frequent speaker on AI topics at conferences both in Latvia and internationally. As an entrepreneur, Janis’ approach to training is strongly oriented towards practical solutions.
Course Description
This course equips marketing professionals with the knowledge and skills to leverage artificial intelligence (AI) for enhanced campaign performance. Participants will gain a deep understanding of AI principles and their practical application in marketing. The course covers the use of AI assistants, image and video processing, automation of marketing processes, and data analysis. This course will prepare participants will to integrate AI into their marketing strategies, optimize campaigns, and drive customer engagement.
Course Goals
Understand the basic principles of artificial intelligence and its potential impact on marketing processes.
Learn effective methods of using artificial intelligence assistants in marketing tasks.
Familiarize yourself with artificial intelligence tools and their application in various aspects of marketing, including multimedia content creation.
Understand the possibilities of work automation and data processing using artificial intelligence in marketing, including the creation of chatbots and automation of workflows.
After the course participants will be able to:
Grasp the basic principles of AI and its role in marketing
Choose the right AI tools for specific marketing tasks
Utilize AI for image, voice, and video processing in marketing materials
Develop and implement AI-powered conversational campaigns
Automate marketing processes using AI-driven solutions
Course will be:
In Person
Prerequisites
- Basic knowledge of basic marketing principles and strategies.
- A basic understanding of data analytics and digital marketing is preferred but not required.
- Interest in the application of technology and data analysis in marketing.
- Openness to new technologies.
Teaching methods used:
- Theoretical lectures with interactive presentations.
- Practical examples and case studies on the application of AI in marketing.
- Group discussions and hands-on exercises for using AI tools.
- Demonstrations and hands-on exercises using AI tools for marketing tasks.
Topic 1
Basic understanding of artificial intelligence
How does AI work?
What is the role of AI now and in the future?
How to navigate AI as an industry?
What opportunities does AI bring to marketing?
What are the biggest challenges in implementing AI in marketing processes?
Topic 2
Effective use of artificial intelligence assistants
What are the types of AI assistants?
How to choose the most suitable?
How do AI assistants work?
What are the applications of AI assistants in marketing?
How to work effectively with AI assistants?
Topic 3
Artificial intelligence tools in marketing
What opportunities does AI bring to other media in the context of marketing?
Images and voice – processing and creation for marketing materials
Music and video – creation
How are tools built with AI marketing needs?
How to navigate the wide range of tools in the field of marketing?
What are the most valuable, well-known examples of AI tools in marketing?
Topic 4
Work automation and data processing with artificial intelligence
How can AI process marketing data in spreadsheets?
How to create a chatbot trained on your information for marketing campaigns?
What are the potential applications of such chatbots in marketing?
How to create your own workflow automations that incorporate AI into your marketing processes?
End of the course and summary of acquired knowledge