A Deeper Look into Meta Advertising
Professor
Rihards Zeiļa
About the professor
Rihards is a lecturer for the RBS MBA course “Digital Marketing” and is the founder of the “Marketing School” agency. In his 10 years of experience, Rihards has managed advertising budgets of millions of euros on the Meta and Google advertising platforms, working with 40+ companies in e-commerce and in customer attraction. Rihard has led marketing courses in the United Nations, presented at conferences and webinars, as well as now is a professor in courses on the topic.
Course Description
This course provides a comprehensive examination of the Meta advertising platform, with a particular emphasis on the development of compelling ad creatives. Course participants will acquire expertise in crafting effective visual and textual elements, utilizing analytics tools such as the Facebook Pixel and CAPI, and optimizing campaign performance to maximize desired outcomes. Through a rigorous exploration of these core competencies, this course provides a robust understanding of the Meta advertising ecosystem and its strategic application.
Course Goals
Gain a comprehensive understanding of the Meta advertising platform and its effective use.
Learn in-depth skills in advanced audience segmentation, creative creation and data analytics.
Be able to analyze the performance of campaigns and optimize them to maximize advertising effectiveness.
After the course participants will be able to:
- Master the Meta advertising platform
- Create, manage, and optimize campaigns end-to-end
- Leverage AI for strategy and creatives
- Use your new skills to drive results on Meta
Course will be:
Online and In Person
Prerequisites
- Basic knowledge of Facebook and Instagram advertising
Teaching methods used:
Topic 1
Objectives of meta advertising campaigns: Brand awareness, attracting potential customers and increasing sales
Topic 2
Improved targeting and segmentation: Remarketing and Lookalike audiences
Topic 3
Creative elements of advertising: Headlines, basic texts and visual materials. Using AI to create creative elements
Topic 4
Facebook Pixel and CAPI: Data Collection and Analytics
Topic 5
Campaign Performance Analysis and Optimization: Testing and Data Interpretation
Professor
Rihards Zeiļa
About the professor
Rihards is a lecturer for the RBS MBA course “Digital Marketing” and is the founder of the “Marketing School” agency. In his 10 years of experience, Rihards has managed advertising budgets of millions of euros on the Meta and Google advertising platforms, working with 40+ companies in e-commerce and in customer attraction. Rihard has led marketing courses in the United Nations, presented at conferences and webinars, as well as now is a professor in courses on the topic.
Course Description
This course provides a comprehensive examination of the Meta advertising platform, with a particular emphasis on the development of compelling ad creatives. Course participants will acquire expertise in crafting effective visual and textual elements, utilizing analytics tools such as the Facebook Pixel and CAPI, and optimizing campaign performance to maximize desired outcomes. Through a rigorous exploration of these core competencies, this course provides a robust understanding of the Meta advertising ecosystem and its strategic application.
Course Goals
Gain a comprehensive understanding of the Meta advertising platform and its effective use.
Learn in-depth skills in advanced audience segmentation, creative creation and data analytics.
Be able to analyze the performance of campaigns and optimize them to maximize advertising effectiveness.
After the course participants will be able to:
- Master the Meta advertising platform
- Create, manage, and optimize campaigns end-to-end
- Leverage AI for strategy and creatives
- Use your new skills to drive results on Meta
Course will be:
Online and In Person
Prerequisites
- Basic knowledge of Facebook and Instagram advertising
Teaching methods used:
Topic 1
Objectives of meta advertising campaigns: Brand awareness, attracting potential customers and increasing sales
Topic 2
Improved targeting and segmentation: Remarketing and Lookalike audiences
Topic 3
Creative elements of advertising: Headlines, basic texts and visual materials. Using AI to create creative elements
Topic 4
Facebook Pixel and CAPI: Data Collection and Analytics
Topic 5
Campaign Performance Analysis and Optimization: Testing and Data Interpretation