Executive
Education
Courses
Take Executive Education courses at Riga Business School to keep up with the latest developments in business education. Whether you’re a recent graduate or it’s been years since you called yourself a student, we welcome you to continue growing. This is an opportunity for you to develop and update your talents.
February 4 & 11
3 pm – 6 pm
In-person
📌Riga Business School,
Skolas Street 11, Riga
EUR 400 + VAT
Polina Nazarova
Go to Market in B2B Environment
This short crush – course is designed to give actionable and practical insights on how to boost sales in B2B (business to business) sector.
Participants will gain a deep understanding of the most effective marketing tactics when it comes to B2B products and services and will be ready to apply them in real life from Day 1 and also more effectively communicate with their marketing colleagues, bringing better and faster results to the company.
The course is mostly suitable for Heads of Sales departments, Sales Managers, Business Development Managers and Commercial directors of B2B companies.
By the end of the course, participants will be able to:
- Understand the difference between B2B and B2C marketing applications
- Organize and effectively participate in the event that drives “warm leads” and subsequent sales
- Effectively use e-mail as a source of communication with potential clients
- Create an eye-catching LinkedIn profile that would drive new relevant connections
- Utilize existing network for creating new sales contacts.
| Day | Topic |
|---|---|
| Day 1 | B2B development core:
Events as part of B2B Business Development:
|
| Day 2 | E-mail marketing for B2B purposes:
Using LinkedIn for successful business development:
|
Course price:
EUR 400 + VAT
Requirements to receive the certificate:
Students will get their certificate on the basis of 100% attendance and active participation during the course.
Go to Market in B2B Environment
February 4 & 11
3 pm – 6 pm
In-person
EUR 400 + VAT
Polina Nazarova
This short crush – course is designed to give actionable and practical insights on how to boost sales in B2B (business to business) sector.
Participants will gain a deep understanding of the most effective marketing tactics when it comes to B2B products and services and will be ready to apply them in real life from Day 1 and also more effectively communicate with their marketing colleagues, bringing better and faster results to the company.
The course is mostly suitable for Heads of Sales departments, Sales Managers, Business Development Managers and Commercial directors of B2B companies.
By the end of the course, participants will be able to:
- Understand the difference between B2B and B2C marketing applications
- Organize and effectively participate in the event that drives “warm leads” and subsequent sales
- Effectively use e-mail as a source of communication with potential clients
- Create an eye-catching LinkedIn profile that would drive new relevant connections
- Utilize existing network for creating new sales contacts.
| Day | Topic |
|---|---|
| Day 1 | B2B development core:
Events as part of B2B Business Development:
|
| Day 2 | E-mail marketing for B2B purposes:
Using LinkedIn for successful business development:
|
Course price:
EUR 400 + VAT
Requirements to receive the certificate:
Students will get their certificate on the basis of 100% attendance and active participation during the course.