Digital Marketing Strategy
With the ever-changing digital landscape and shift to eCommerce, digital marketing is accelerating at an ever-increasing pace. The purpose of this course is to provide students with hands-on experience in planning digital marketing strategies and executing campaigns independently or within organizations. We will examine the current marketing landscape, trends in communication channels and audience behavior perspective, and current digital marketing trends all over the world with a view of their adaptation to Latvian and European business reality. Finally, we will take a closer look at specific advertising platforms such as Meta, Google, TikTok, and others.
Course is priced at 750 Eur + VAT
Requirements to receive the certificate:
- 80% attendance
- active participation in classes that includes discussions, group and individual work.