TechForesight. Redesigning the Future
Professor
Monika Santa
About the professor
Monika Sonta is an expert in organizational communication and a sociologist of technology, specializing in organizational culture, internal communication, and creativity in business. She is a certified facilitator of creative work methods as FORTH Innovation Method, LEGO® SERIOUS PLAY®, PLAYMOBILpro, certified SCRUM Master, and Design Sprint Master with over 17 years of experience collaborating with international companies in HR and communication. Monika Santa is an assistant professor at Kozminski University and is the author of business books and academic articles on creating an innovation culture through communication.
Course Description
This workshop focuses on future-oriented thinking based on current observations. It offers a chance to discuss the importance of continuous adaptation and agile change management. Through this change management approach, the focus is less on the existing situation and more on envisioning what could potentially unfold. Future(s) thinking and foresight methods are particularly effective here, as they lend themselves well to being quantified with data. This makes the scenarios highly contextual and allows them to be implemented with a data-driven approach, supporting strategic decision-making based on probable future outcomes rather than current conditions.
Course Goals
Develop a future-oriented mindset and strategic thinking skills.
Learn to identify and analyze key trends and uncertainties shaping the future.
Master the art of scenario planning to anticipate potential futures and develop robust strategies.
Acquire practical tools and techniques for agile change management and innovation.
Gain the ability to make data-driven decisions and navigate complex, uncertain environments.
After the course participants will be able to:
- Develop a future-oriented mindset and the ability to anticipate industry trends and potential disruptions.
- Learn how to leverage data and insights to inform strategic decisions and navigate uncertainty.
- Gain practical tools and techniques to adapt to rapid change and drive innovation within organizations.
- Master the art of creating plausible future scenarios to identify opportunities and mitigate risks.
- Enhance creativity and critical thinking skills to generate innovative solutions and break through traditional thinking patterns.
Course will be:
In Person
Prerequisites
None, everyone is welcomed!
Teaching methods used:
This workshop-based course provides a highly interactive and hands-on learning experience.
Course Overview
Module 1: Mapping the “Here and Now”: Observations from Two Levels
Module 2: Defining Company “Uncertainties”
Module 3: Working with Megatrends
Module 4: Building Future Scenarios
Module 5: What Needs to Happen Now to Realize the Best Scenario?
Module 6: Next Step Exercise
During the course there will be Change Management Methodology used: Future(s) Thinking Tools by Copenhagen Institute for Futures Studies & AnticipaTech method, through the support of the Creative Facilitation Method (creative cards & UX creative cards).
Professor
Monika Sonta
About the professor
Monika Sonta is an expert in organizational communication and a sociologist of technology, specializing in organizational culture, internal communication, and creativity in business. She is a certified facilitator of creative work methods as FORTH Innovation Method, LEGO® SERIOUS PLAY®, PLAYMOBILpro, certified SCRUM Master, and Design Sprint Master with over 17 years of experience collaborating with international companies in HR and communication. Monika Santa is an assistant professor at Kozminski University and is the author of business books and academic articles on creating an innovation culture through communication.
Course Description
This course provides a comprehensive examination of the Meta advertising platform, with a particular emphasis on the development of compelling ad creatives. Course participants will acquire expertise in crafting effective visual and textual elements, utilizing analytics tools such as the Facebook Pixel and CAPI, and optimizing campaign performance to maximize desired outcomes. Through a rigorous exploration of these core competencies, this course provides a robust understanding of the Meta advertising ecosystem and its strategic application.
Course Goals
Gain a comprehensive understanding of the Meta advertising platform and its effective use.
Learn in-depth skills in advanced audience segmentation, creative creation and data analytics.
Be able to analyze the performance of campaigns and optimize them to maximize advertising effectiveness.
After the course participants will be able to:
- Master the Meta advertising platform
- Create, manage, and optimize campaigns end-to-end
- Leverage AI for strategy and creatives
- Use your new skills to drive results on Meta
Course will be:
Online
Prerequisites
- Basic knowledge of Facebook and Instagram advertising
Teaching methods used:
Topic 1
Objectives of meta advertising campaigns: Brand awareness, attracting potential customers and increasing sales
Topic 2
Improved targeting and segmentation: Remarketing and Lookalike audiences
Topic 3
Creative elements of advertising: Headlines, basic texts and visual materials. Using AI to create creative elements
Topic 4
Facebook Pixel and CAPI: Data Collection and Analytics
Topic 5
Campaign Performance Analysis and Optimization: Testing and Data Interpretation