Advanced SEO – How to be in the top of Google search results
Professor
Matīss Seipulāns
Matīss Seipulāns
About the professor
Matīss Valters Seipulāns is a digital marketing specialist with 10+ years of experience in the industry, focusing on Meta advertising and SEO. Worked with companies in Latvia, Europe, South America, and Asia. In total Matīss has managed a 15M euro advertising budget. He has consulted companies and managed SEO projects both in Latvia and in Europe. Through his work and expertiese, the number of organic visitors increased 2-10x times.
Course Description
This advanced SEO course dives deeper into the intricacies of search engine algorithms, equipping participants with the knowledge and skills to develop and execute sophisticated SEO strategies. By exploring topics such as semantic search, artificial intelligence, and site architecture, participants will gain a competitive edge in optimizing websites for maximum visibility. The course also emphasizes the importance of technical SEO, content marketing, and local SEO to drive organic traffic and improve search engine rankings.
Course Goals
Deeply understand technical SEO strategy and website architecture optimization
Develop skills in in-depth keyword research and develop content strategies.
Learn advanced link building techniques and their role in improving SEO results.
Learn how to use SEO audit and analytics tools to monitor and improve website performance.
Understand the latest SEO trends, such as the use of artificial intelligence in SEO optimization and strategy development.
After the course participants will be able to:
- Master SEO techniques
- Achieve top Google rankings
- Monitor SEO specialists
Course will be:
Online
Prerequisites
- Basic knowledge of SEO
Teaching methods used:
- Active learning
- Class discussion
- Lecture
- Study of cases and examples
Topic 1
Advanced keyword research and content strategy
Advanced keyword research techniques
Creating a content strategy
Content optimization
Topic 2
Technical SEO
Website architecture and crawlability
Website speed optimization
Topic 3
Advanced approaches to external SEO
Building quality backlinks
Influencer Marketing SEO
The role of social media in SEO
Local SEO strategy
Topic 4
SEO Audits and Analytics
Conducting an SEO audit
Analysis of SEO audit results
Topic 5
Latest SEO Trends and Technologies
Artificial Intelligence in SEO
Voice search optimization
Meaning of E-A-U (Expertise, Authority, Credibility) in SEO
Professor
Matīss Seipulāns
Matīss Seipulāns
About the professor
Matīss Valters Seipulāns is a digital marketing specialist with 10+ years of experience in the industry, focusing on Meta advertising and SEO. Worked with companies in Latvia, Europe, South America, and Asia. In total Matīss has managed a 15M euro advertising budget. He has consulted companies and managed SEO projects both in Latvia and in Europe. Through his work and expertiese, the number of organic visitors increased 2-10x times.
Course Description
This advanced SEO course dives deeper into the intricacies of search engine algorithms, equipping participants with the knowledge and skills to develop and execute sophisticated SEO strategies. By exploring topics such as semantic search, artificial intelligence, and site architecture, participants will gain a competitive edge in optimizing websites for maximum visibility. The course also emphasizes the importance of technical SEO, content marketing, and local SEO to drive organic traffic and improve search engine rankings.
Course Goals
Deeply understand technical SEO strategy and website architecture optimization
Develop skills in in-depth keyword research and develop content strategies.
Learn advanced link building techniques and their role in improving SEO results.
Learn how to use SEO audit and analytics tools to monitor and improve website performance.
Understand the latest SEO trends, such as the use of artificial intelligence in SEO optimization and strategy development.
After the course participants will be able to:
- Master SEO techniques
- Achieve top Google rankings
- Monitor SEO specialists
Course will be:
Online
Prerequisites
- Basic knowledge of SEO
Teaching methods used:
- Active learning
- Class discussion
- Lecture
- Study of cases and examples
Topic 1
Advanced keyword research and content strategy
Advanced keyword research techniques
Creating a content strategy
Content optimization
Topic 2
Technical SEO
Website architecture and crawlability
Website speed optimization
Topic 3
Advanced approaches to external SEO
Building quality backlinks
Influencer Marketing SEO
The role of social media in SEO
Local SEO strategy
Topic 4
SEO Audits and Analytics
Conducting an SEO audit
Analysis of SEO audit results
Topic 5
Latest SEO Trends and Technologies
Artificial Intelligence in SEO
Voice search optimization
Meaning of E-A-U (Expertise, Authority, Credibility) in SEO