TikTok Advertising Basics
Professor
Madara Dakse
About the professor
Madara Dakse has more than eight years of experience in the field of marketing, five of them specializing in the TikTok advertising platform. Her diverse experiences spans across both local and international clients, as well as lecturing on the topic for various audience groups. Her passion for TikTok and natural customer support skills has lead to a great results, and she is always happy to give tips and suggestions for creating and implementing organic content within the platform.
Course Description
This course offers an introduction to the TikTok advertising platform, its strategic and creative tools, providing marketers with the practical knowledge to create and execute successful advertising campaigns. It will look at TikTok’s ad formats, audience targeting options, best practices, and tools and resources offered by the platform. Various examples will be reviewed and analyzed to help you create engaging video content and optimize ad performance to increase brand awareness and attract new customers.
Course Goals
Gain an understanding of the TikTok advertising platform and its effective use.
Learn the different lenses of a TikTok ad campaign.
Learn the available tools of the TikTok platform and how to use them.
Gain useful knowledge about TikTok ads and their creation.
After the course participants will be able to:
Create effective advertising campaigns on the TikTok advertising platform
Create engaging and attractive video materials for advertising campaigns
Find out the available materials where you can find inspiration for new advertising and organic content
Learn how to read/”translate” TikTok performance data
Course will be:
In Person and Online
Prerequisites
-
Understanding the TikTok platform (at least know what the TikTok application is)
Teaching methods used:
- Theory training
- Q&A – discussion
- Lecture
- Study of cases and examples
Visual materials will be used in the lecture, practical examples will be demonstrated, and discussions will be held based on the questions that have arisen.
Topic 1
Introduction to TikTok Advertising: The TikTok advertising platform and its overview, creating and targeting campaigns
Topic 2
Introduction and overview: (with examples) TikTok platform privacy policy.
Practical work: product review and evaluation (Q&A)
Topic 3
An introduction to creative: organic content and paid advertising, the tools to create and inspire them.
Hands-on: Creating a TikTok video creative
Professor
Madara Dakse
About the professor
Madara Dakse has more than eight years of experience in the field of marketing, five of them specializing in the TikTok advertising platform. Her diverse experiences spans across both local and international clients, as well as lecturing on the topic for various audience groups. Her passion for TikTok and natural customer support skills has lead to a great results, and she is always happy to give tips and suggestions for creating and implementing organic content within the platform.
Course Description
This course offers an introduction to the TikTok advertising platform, its strategic and creative tools, providing marketers with the practical knowledge to create and execute successful advertising campaigns. It will look at TikTok’s ad formats, audience targeting options, best practices, and tools and resources offered by the platform. Various examples will be reviewed and analyzed to help you create engaging video content and optimize ad performance to increase brand awareness and attract new customers.
Course Goals
Gain an understanding of the TikTok advertising platform and its effective use.
Learn the different lenses of a TikTok ad campaign.
Learn the available tools of the TikTok platform and how to use them.
Gain useful knowledge about TikTok ads and their creation.
After the course participants will be able to:
Create effective advertising campaigns on the TikTok advertising platform
Create engaging and attractive video materials for advertising campaigns
Find out the available materials where you can find inspiration for new advertising and organic content
Learn how to read/”translate” TikTok performance data
Course will be:
In Person and Online
Prerequisites
-
Understanding the TikTok platform (at least know what the TikTok application is)
Teaching methods used:
- Theory training
- Q&A – discussion
- Lecture
- Study of cases and examples
Visual materials will be used in the lecture, practical examples will be demonstrated, and discussions will be held based on the questions that have arisen.
Topic 1
Introduction to TikTok Advertising: The TikTok advertising platform and its overview, creating and targeting campaigns
Topic 2
Introduction and overview: (with examples) TikTok platform privacy policy.
Practical work: product review and evaluation (Q&A)
Topic 3
An introduction to creative: organic content and paid advertising, the tools to create and inspire them.
Hands-on: Creating a TikTok video creative